A Wedding Photographer’s Search for a Wedding Photographer – Part Four

Today is the 4th instalment of Libby Clark’s bride to be diary series. In the first 3 parts of this series we’ve discussed budgets and how hard it is to find a photographer using Google (there is just so much to choose from and so many sites to wade through). Throughout this series though Libby is learning from her own search exactly what her own photography business needs and all of this she is sharing with you.

so, enjoy part 4 of A Wedding Photographers Search for a Wedding Photographer. Over to you Libby…


Welcome back for another week. I hope you’re getting something from these posts because I’m learning so so much!

Last week looked at what I want and how I was looking for it. I focused a fair bit on homepages and how that is your place to shine. 50 milliseconds, remember?!

Ali&Jez-9

This week I thought I’d leave the world of Google behind and try some other methods. I feel like I’ve struck gold.

Part Four– Where Else Can I Look?

To be honest, Google was overwhelming me quite a bit. I was so fed up of just clicking result after result and using slightly different search terms for a different list to click through. Obviously I’m quite a visual person so I wanted to see work before I visited the website. It’s all about speed! I wanted lots of pictures in front of me I could choose from and go from there, otherwise I was at risk of losing my patience and losing interest.

At first I thought about Facebook. I’ve seen people use this many a time, mostly through posts in wedding groups:

“Can anyone recommend a good wedding photographer who’s cheap?”

Eurgh, I HATE those posts! You just get comment after comment of pretty much every photographer each person knows. Like I said last week, photography is subjective so you can’t expect to find exactly what you’re looking for with a post like this. Unless you’re lucky.

I thought about going through the various photographer’s pages I’ve “liked” over the years but with over 1,200 pages in my liked section it seems just as daunting as Google. Don’t discount Facebook completely though. More on that in a minute.

Tom&Ellie-6
The most visual social tool I thought of was Pinterest. How many times as photographers have you visited Pinterest for inspiration? There is so much beauty out there that makes my jaw drop and Pinterest has the majority of it sitting there waiting to be pinned.

So off I went. Hello Pinterest, search “wedding photography Gloucestershire”.

OMG OMG OMG OMG… Yes really. Look at all the gorgeous photos!!

Whilst I still had a lot of results I was feeling much more confident. As long as the photographer’s name was mentioned and I liked what I saw, it was pinned. I decided that if I saw more than a few of one photographers work and pinned it, I would check them out a bit further. I only pinned 33 photos before I realised I was going to struggle to narrow them down so I had to stop myself.

An important part of this process for me if to give myself some thinking time. Time where I’m not looking for wedding photographers so that I can come back with a fresh mind. Indeed that’s what I did and whilst I still loved some of the work it was removed from the list because it wasn’t quite right for me.

The next night I began making my way through the list and looking at websites. I think I narrowed it down to 5 at the time. The next part of my search involved looking into these 5 a little more. I moved away from Pinterest for this and on to Facebook. I found myself looking for some interesting things I hadn’t expected. How often do they post? When did they last post? How many wedding photographs are on their page?

If I go to my Facebook page and ask the same questions the answers are as follows; Rarely, October last year, quite a few but they vary hugely in quality.

Ouch, so not only do I need to redo my website. I also need to seriously overhaul my Facebook page and get posting! I remember a friend setting up a Facebook schedule every day with different kinds of posts. Links, images and text. It worked brilliantly for her and the enagement on her page sky rocketed. As soon as she stopped so did the engagement.

Use social media, it works!

Ryan&AliWedding-191

I think I’ve found my main search tool. I wondered if I’m the only person who will find their photographer via Pinterest or if this is quite a popular tool? I’ll expand on this more next week but this week’s lesson was this:

Most friends I asked did not use Google as their main search tool. For some reason this surprised me!

When I put the question out to friends I started to get quite a mixture of answers and I wanted to ask more questions, so I’ve decided to do a little market research and do a questionnaire. I’ll let you know the outcome soon.

Next week – The enquiry stage

 


About the Author: Libby Clark

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Libby is based in Swindon, UK and has been shooting weddings for five years. Find out more about Libby over at www.libbyclarkphotography.co.uk

Be sure to join the discussion over in the buzzing RSP community and subscribe to Ready Steady Pro right here to receive the next part of this series direct to your mailbox or to be notified when new parts are available for reading!

 

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One thought on “A Wedding Photographer’s Search for a Wedding Photographer – Part Four

  1. This is such an interesting blog to read and so well written. I can imagine it must to be incredibly tricky when trying to find a photographer that fulfills your needs. Your own wedding is not something you can do yourself really!!

    Can’t wait to read part 5.

    Rachel.

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