On The Tube in London, and other city undergrounds you will see adverts pasted inside the trains. Adverts for:
- Headache relief
- Hair loss
- Flu & Cold Remedies
There are more than just the above categories of adverts of course, but isn’t that list above some of the most targeted marketing available?
Thousands of people commute via the tube each and every day. The commute can be long, hot and cramped. It can be exhausting, it can give people headaches and stress people out. It’s enough to make you want to pull your hair out. It’s enough to make you think ‘I need a holiday‘ – the solutions to all of these things are advertised mere feet away from the people in need of them. The adverts are placed strategically knowing that people will need them, or, at least be open to suggestion when they see a solution to a headache.
When thinking about marketing are you trying to get your brand in front of as many people as possible or are you targeting your advertising to your future clients? The positioning of the marketing is arguably more important than the reach of the marketing.
Give that some thought get the next time you post fliers around your local area, or the next time you take out an ad in a local shop. Perhaps try looking at the most affluent area available near you, perhaps look at advertising in baby and children’s magazines (if that’s your thing).
Think specific. Then perhaps you’ll have less of that ‘they’re not my kinda client’ thing going on if you’re marketing to ‘your kinda client’.
Where do you market yourself and what have you found successful? Share your thoughts in the comments below.